Senior Strategist & Founder: Robbie Allen
"My focus is bringing the people we’re trying to reach into the work we make. Across brands and government clients, I talk to our audience and try understand their world to uncover what makes them tick, and what we need to tell them.”
6 years experience
"My focus is bringing the people we’re trying to reach into the work we make. Across brands and government clients, I talk to our audience and try understand their world to uncover what makes them tick, and what we need to tell them.”
6 years experience
"My focus is bringing the people we’re trying to reach into the work we make. Across brands and government clients, I talk to our audience and try understand their world to uncover what makes them tick, and what we need to tell them.”
6 years experience
BIO
Pronouns: He / Him
Current role: Startup Founder & Senior Strategist
Current industry: Advertising & Communications
Years experience: 6
My professional experience comes from six years at Clemenger BBDO Wellington, a creative agency that creates advertising, communications and experiences for brands and government organisations.
While I was there (until November 2021) I helped create work for government organisations such as the Human Rights Commission and Waka Kotahi (NZ Transport Agency), and brands such as Trade Me and Tuatara Brewing. This encompassed work on anti-racism campaigns, road safety behaviour change work, climate change communications, and the COVID-19 vaccine campaign.
My experience means I can share insight into working in creative workplaces, producing creative outputs alongside creatives, producers and clients, and about shifting from account management to strategic roles.
And I founded this platform Insidery, so feel free to reach out and ask me more about this platform and developing startups.
Previous roles:
Strategist, Clemenger BBDO
Business Manager, Clemenger BBDO
Account Executive, Clemenger BBDO
Graduate, Clemenger Group Grad Programme
Marketing Intern, UniCrew Volunteer Centre, University of Otago
Marketing Intern, FIFA U-20 World Cup New Zealand 2015 (Local Organising Committee)
Education:
Bachelor of Commerce, Marketing
Bachelor of Arts, Media, Film & Communications
University of Otago