Chief Marketing Officer | Tax Traders: Becki Butler
“I’m the CMO of a fin tech company called Tax Traders and I lead the sales and Marketing Teams. I seek to understand our customers and their needs, advising the business on how best to solve these needs as well as delivering our advertising to the right people at the right time in the right way.”
21 years experience
“I’m the CMO of a fin tech company called Tax Traders and I lead the sales and Marketing Teams. I seek to understand our customers and their needs, advising the business on how best to solve these needs as well as delivering our advertising to the right people at the right time in the right way.”
21 years experience
“I’m the CMO of a fin tech company called Tax Traders and I lead the sales and Marketing Teams. I seek to understand our customers and their needs, advising the business on how best to solve these needs as well as delivering our advertising to the right people at the right time in the right way.”
21 years experience
BIO
Pronouns: She / Her
Current role: Chief Marketing Officer leading the Sales and Marketing teams
Current industry: Retail
Current employer: Tax Traders + self employed
At Tax Traders we build smart fintech tools so companies can choose when and how they want to pay their provisional tax. Want to pay nothing for 18 months? Ok. Want to spread your payments in weekly instalments? Sure thing. Want to get back tax you’ve paid so you can use it as the cheapest working capital available to businesses? Just say when.
We are a certified B Corp and believe business can be a force for good in the world as well as being profitable. We transact over $800m of Tax each year and for the last 6 years have had a compound annual growth rate of over 35% placing us in the top few % of businesses in terms of sustained growth. Our clients include over 150 corporates, 800 accounting firms and around 35,000 SME.
I am experienced at leading cross-functional business initiatives with multiple external partner businesses and teams of up to 150. During my time in the UK I opened 35 stores, launched both retail and wholesale customer channels, partnered with Selfridges on a pop-up store, rebranded two retailers and built both marketing and retail ops teams from scratch.
Back home in New Zealand I have been with The Warehouse Group for 4 years in a variety of GM roles across ecommerce, marketing and B2B sales.
I can share insights into different types of customer research and using these to form a business or marketing strategy.
I can also share insights on how marketers use strategy to drive marketing execution plans or tactics and how marketing communications are created across internal marketing teams and agency partners.
Previous roles:
Insights and Marketing Lead, The Warehouse Group
GM Marketing, Ann Summers
Head of Marketing, House of Fraser - Womenswear and Accessories
Retail Marketing Manager, Bravissimo
Retail Sales and Marketing Manager, Hotel Chocolat
Various sales roles, Hallensteins, Portmans and Estee Lauder
Education:
Know your numbers, Icehouse
Mini MBA, Marketing Week
Bachelor Of Business; Double major Marketing and Finance
Certificate of Art and Design, AUT
Learn more about Becki:
LinkedIn
Personal website