Strategy Director at a Creative Agency: Bethany Omeri
"I lead the strategy team at a creative advertising agency. We find fresh and unexpected ways to improve peoples lives, anything from finding a better beer to navigating life in a level 4 lockdown.”
11 years experience
"I lead the strategy team at a creative advertising agency. We find fresh and unexpected ways to improve peoples lives, anything from finding a better beer to navigating life in a level 4 lockdown.”
11 years experience
"I lead the strategy team at a creative advertising agency. We find fresh and unexpected ways to improve peoples lives, anything from finding a better beer to navigating life in a level 4 lockdown.”
11 years experience
BIO
Pronouns: She / Her
Current role: Strategy Director
Current industry: Advertising & Communications
I work at Clemenger BBDO Wellington, a creative agency that creates anything from advertising to new products.
I develop long-term strategies and creative briefs for brands, government agencies, and NGOS (from Tuatara beer to the Unite Against COVID-19 platform). I lead the strategy team so my role also includes supporting my team, and working with the agency's executive leadership on priorities for our team.
I can share insight on working in creative environments, shaping and navigating the culture of an organisation and after spending 10 years in the same organisation, how to progress from within.
My work has been recognised for both creativity and effectiveness, across award shows including Cannes Lions, Clio, One Show, NY Festivals, Spikes Asia, Caples, D&AD, Award Australia, Best, Axis and Effies.
Previous roles:
Strategy Director
Senior Strategist
Strategist
Account Director
Account Manager
Account Executive
Graduate (Clemenger Graduate Programme)
Education:
Bachelor of Commerce - Marketing, Victoria University of Wellington
Pasifika Award for Academic Excellence
Marketing Excellence Award (top 3 student)
Clemenger Group Australasia Management Programme at Melbourne Business School
Clemenger BBDO Leadership Training
Clemenger Group Mentoring Programme
IPA Strategic Planning Programme