General Manager | Eleven PR: Ian Benet
“General Manager at Eleven, part of TBWA\New Zealand. Leading the Eleven team to succeed through strategic brand storytelling, events, activations and by bringing ideas to life.”
15 years experience
“General Manager at Eleven, part of TBWA\New Zealand. Leading the Eleven team to succeed through strategic brand storytelling, events, activations and by bringing ideas to life.”
15 years experience
“General Manager at Eleven, part of TBWA\New Zealand. Leading the Eleven team to succeed through strategic brand storytelling, events, activations and by bringing ideas to life.”
15 years experience
BIO
Pronouns: He/Him
Current role: General Manager
Current industry: Public Relations & Communications
I work at Eleven, part of the TBWA Group. I have a broad role overseeing everything from planning and implementing PR, communications, events, social and influencer campaigns, to financial management, new business pitching and providing support and counsel to the team. We work with an incredibly broad range of clients including PlayStation, Cathay Pacific, NZTR, Wattie's, Vitaco, Auckland FC, ANZ and 2degrees. All have their challenges and quirks, but all are hugely rewarding.
I happy to talk about working in a creative agency, what makes good PR and how to succeed, importance of storytelling, developing relationships, career progression, getting out the bubble etc. To cut a long list short, I'm happy to chat about anything related to the industry.
Previous roles:
Persuasion PR - Account Executive 2009 - 2011
Cool Blue - Senior Account Manager 2011 - 2014
Mango - Senior Account Director 2014-2019
Eleven - General Manager - 2019-2025
Education:
PR and Communications BA Hons - 2005-2008
Learn more about Ian:
LinkedIn