Start-up Founder and Marketing & Communications Contractor: Madeleine Patel

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My role is extremely varied growing our small startup to help retail businesses create the best possible consumer experiences for their shoppers, with personalised product selections and data-led insights.

13 years experience

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My role is extremely varied growing our small startup to help retail businesses create the best possible consumer experiences for their shoppers, with personalised product selections and data-led insights.

13 years experience

My role is extremely varied growing our small startup to help retail businesses create the best possible consumer experiences for their shoppers, with personalised product selections and data-led insights.

13 years experience

 

BIO

Pronouns: She / Her

Current role: Co-Founder & CEO, Speak Scents

Current industry: Start-ups - Technology

I lead a start-up Speak, a subscription based fragrance platform that matches people with the right scent for them, from our range. I also contract on marketing and communications projects in the private and public sector.

I have previously worked for advertising agencies across NZ, a data agency helping clients understand and get the most out of using data models to understand their customers, and in client side marketing teams in private and public sector.

My varied experience has led me to where I am today, with the opportunity to combine my skills in a business I am really passionate about. Leading a start-up means I need to wear multiple hats everyday and the different roles and experiences I’ve had help me do this.

Previous roles:
Senior Marketing and Communications Specialist: WorkSafe
Business Director: Clemenger BBDO Wellington
Head of Consumer Products: Dot Loves Data, Wellington
Account Director: EightyOne, Wellington
Senior Account Manager: Saatchi & Saatchi Auckland
Account Manager: Saatchi & Saatchi Auckland
Independent Contractor: Barrer &Co, Christchurch
Marketing Coordinator: Macpac, Christchurch
Marketing Assistant: Brandex Adventure Sports, Christchurch
Intern and Account Manager: Simpatico Advertising, Christchurch

Education:
University of Canterbury: BCom, Hons - Marketing
University of Canterbury: BCom - Marketing and HR

Learn more about Madeleine:
LinkedIn