Group Strategy Director | Special Aotearoa: Ursula Nichols

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“I bring expertise in customer experience and digital strategy into the world of brand to create engaging experiences that deliver value throughout the customer journey for consumers, companies and communities alike.”

9 years experience

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“I bring expertise in customer experience and digital strategy into the world of brand to create engaging experiences that deliver value throughout the customer journey for consumers, companies and communities alike.”

9 years experience

“I bring expertise in customer experience and digital strategy into the world of brand to create engaging experiences that deliver value throughout the customer journey for consumers, companies and communities alike.”

9 years experience

 

BIO

Current role: Senior CX Strategist

Current industry: Digital Innovation

I work at Special Aotearoa as a Group Strategy Director.

In previous roles, with a commitment to creating a better future, I have designed experiences that have meaningful impact on people's lives; the clients, their customers, and the communities we live in. With clients across various sectors, I've worked with diverse organisations such as Inland Revenue, Reserve Bank of New Zealand, FoodStuffs and ITM.

I can share insight into what an experience-led approach to problem solving looks like.

Previous roles:
Senior CX Strategist, AKQA (2018-2022)

Design Researcher, Clemenger BBDO Wellington (2016-2018)

Education:
Bachelor of Design Innovation, Victoria University of Wellington
Bachelor of Commerce, Victoria University of Wellington

2015 Deans List for Academic Excellence
2015 Faculty of Architecture and Design Excellence Award

Learn more about where Ursula works:
AKQA